London Fashion Week will be Online and YSL renounce to all FW2020

With the pandemic hitting the world in the middle of the year, the next fashion events have been cancelled. This is putting organizations and leaders in a very difficult position, where they have to take important decisions. This week we have known that the next London Fashion Week is not totally canceled, but it will be online, but also that YSL will not be taking part on it, or any other FW of the year.

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Creadose Crush: Jonak Paris SS20 Collection

Due to the lockdown, French shoe label Jonak Paris was unable to shoot SS20 Collection as usual.

The brand decided to stay creative by co-creating the campaign with 5 inspiring and inspired young women, briefing them to shoot the new collection ... at home.

Art direction, styling, photography or attitude… Each of them have their own expertise. They were free to interpret the pieces of their choice in their own way and to shoot them in their creative microcosm.

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Celine by Hedi Slimane- Portrait of a Performer/ of An artist

Since the beginning of the quarantine, Celine’s Instagram account introduces us artists from all horizons.

Last year, Hedi Slimane launches « Portrait of a Performer / of an artist » with Celine, a project which consists in highlighting the work of inspiring artists during quarantine. It allows the French label community to discover artists from several backgrounds on a daily basis.

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Tiktok Fashion Challenge

To fight boredom during quarantine, several people start using Tiktok.

This is officially the quarantine application. We are rediscovering our favorite influencers in another format, a new place, different from Instagram. They can express themselves by dancing while showing their outfit, their lookbook, in a new way!

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Virtual Photoshootings during Quarantine

One of these discoveries, which sounded crazy at the start, is Facetime Photoshootings. Photographers and models are locked down at home, without new projects to shoot, they have come to the idea of doing virtual photoshootings.

Be creative and develop your best ideas to create something original, new and a unique happy memory from quarantine!

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